What to Wear for Family Photos: Coordinating Without Matching

1. Start With Your Outfit First

As the heart of the shoot, your look sets the tone for the rest of the family.
Begin with your maternity gown — something that feels comfortable, flows easily, and captures your style. Once you’ve chosen your gown, build the family’s outfits around your colour palette and texture.

If your gown is soft blush or cream, think of your family as shades of that same story — oat, sand, linen, and soft grey.

2. Choose a Soft, Natural Palette

Neutrals and muted tones photograph beautifully and let your connection shine.
Skip bold prints or logos and lean into nature-inspired colours: warm whites, soft greens, honey, tan, dusty rose, and muted blues.

For a subtle mix, pick three tones and repeat them in different ways — a tan shirt, linen dress, and cream wrap instantly feel connected.

3. Mix Textures, Not Patterns

Texture brings warmth and depth to your photos. Try pairing:

• Linen with cotton knits

• Gauze wraps with denim

• Lace details next to smooth fabrics

A few delicate textures are more powerful than busy prints — they catch the light and add softness.

4. Keep the Family Balanced

For partners or older children, choose pieces that complement but don’t compete.
If your gown is long and flowy, balance it with simple, fitted styles on others — chinos and shirts for dads, light dresses or rompers for little ones.

Layering adds harmony: cardigans, soft vests, or neutral scarves help pull everything together.

5. Think of the Setting

Match your tones to your environment.

• Beach: whites, taupes, and sage greens

• Forest: deeper neutrals, creams, and muted blush

• Home: cozy knits and soft cottons in warm tones

When in doubt, lay your outfits out together on a bed or floor and take a quick photo — if it feels calm and balanced, you’ve nailed it.

6. Add a Touch of Personality

Family photos don’t have to feel too polished. A flower crown, favourite toy, or textured blanket adds a sentimental touch and helps little ones feel at ease.

Finally- Keep it Easy

Coordinating family looks is about connection, not perfection.
When everyone feels comfortable and natural, that joy shines through every frame.

At Bloom, we design handmade maternity gowns and carefully curate family and baby pieces that blend beautifully — so your whole family can feel part of the moment.