Hi there,
It’s hard to believe, but it’s been exactly one year since I quietly closed the doors to Bloom Maternity Gowns. I still remember the bittersweet mix of emotions—knowing I needed space to rest, reset, and reflect, but unsure when (or if) I’d find my way back.
Today, I’m opening those doors again—softly, gently, and with so much gratitude in my heart.
This soft reopening marks a new chapter for Bloom. I'm starting gently—refreshing the site, reconnecting with community, and slowly reintroducing select pieces that you’ve loved, missed, and requested. Every gown you’ll see has been curated with care and crafted to help you feel radiant, confident, and celebrated during one of the most transformative times of your life.
What You’ll Find (For Now)
🌸Select Styles Available Again – I’m starting with a few core pieces (and a few new ones I’ve been quietly working on). Quantities are limited while I rebuild, but more is on the horizon.
🌸 Revised Pricing – One of my biggest goals in reopening was to make Bloom more accessible. I’ve adjusted pricing across the collection, without compromising the quality and attention to detail that make each gown special.
🌸 Free Shipping Options – I’m also offering free domestic shipping on almost everything! (you'll only pay a small contribution if your order is under $100) to make your experience a little smoother and sweeter.
🌸 Still Just Me – Behind every part of this business—design, production, packing, answering emails—it's still just me. It’s personal. It always has been.
🌸 Support Means Everything – Whether you're making a purchase, sharing with a friend, or just cheering from afar—your support keeps this dream blooming.
So here's to new beginnings, soft landings, and beautiful gowns that bloom with you.
With love and gratitude,
Alison
Founder, Bloom Maternity Gowns
www.bloommaternitygowns.com.au