Your Bloom Maternity Gowns Sizing Guide
One of the most common questions I get is: “How do I know which size to choose?”
Since Bloom Maternity Gowns are designed to make you feel confident and comfortable during such a beautiful season of life, getting the right fit is key. Every gown is made with love, intention, and flexibility in mind—but taking accurate measurements will help ensure the best experience from the start.
Here’s a quick and easy guide to taking your own measurements, whether you're ordering your first Bloom gown or coming back for another.
✨ What You'll Need:
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A soft measuring tape (the kind used for sewing)
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A mirror (optional, but helpful)
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A pen and paper or your phone to jot down your measurements
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A moment of self-kindness (you're doing great!)
📏 The Key Measurements to Take
1. Bust
Wrap the measuring tape around the fullest part of your bust, making sure it stays straight across your back. Keep it comfortably snug but not tight. This helps ensure the gown fits well across your chest and gives you the space you need—especially if you're nursing or growing!
2. Underbust/ Waist (or what was your waist)
During pregnancy, your waist measurement may shift a bit! Measure the narrowest part of your torso, or if you're further along, take the measurement just under your bust where the gown will sit.
3. Hip
Stand with your feet together and measure around the fullest part of your hips and booty. This helps especially if you're ordering a more fitted silhouette.
💡 Helpful Tips:
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Always measure while standing upright and relaxed—not holding your breath or pulling the tape too tight.
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If you're in between sizes, think about how tightly fitted you want your gown—especially if you're planning to wear the gown later in pregnancy. Remember, your photos will look great with smooth lines and no fabric wrinkles, so sometimes tighter is better! Also, keep in mind that if you've chosen a white gown that is lined, this will fit a little more snug.
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If you’re not sure which size is right, feel free to contact me with your measurements—I’m always happy to help!
Remember: Bloom Gowns Are Designed With Flexibility
Every gown at Bloom is thoughtfully created to move with your body. Many styles feature stretch fabric, adjustable details, or flowing silhouettes that accommodate your growing bump beautifully.
Taking your measurements is just one way to feel more confident when ordering—but don’t stress if you’re not “exact.” You’re growing a human—your body is doing something amazing, and these gowns are here to support that.
Still have questions?
I'm always just an email or DM away. You can also check out the Size Guide page for more info.
Alison.
Founder & Maker, Bloom Maternity Gowns