Who We Are: The Story Behind Bloom Maternity Gowns
Hi there,
Welcome to Bloom Maternity Gowns—I’m so glad you’re here.
I wanted to take a moment to share a little about who we are—or rather, who I am—because Bloom isn’t a big brand or a faceless company with a team behind the scenes. It’s just me: a mum, a creative, and someone who’s always found joy and meaning in creating beautiful things with my hands.
Bloom was born from that deep love for design, fabric, and craftsmanship—combined with a desire to offer something truly special for women in one of the most transformative times of their lives.
A Creative Journey
Sewing has always been a huge part of my life. There's something incredibly grounding and magical about turning fabric into something someone can feel beautiful in. When I started dreaming up Bloom, I knew I wanted to create pieces that didn’t just look good in photos—but made the person wearing them feel confident, soft, radiant, and celebrated.
I wanted to design gowns that captured that quiet strength and beauty of motherhood—without sacrificing comfort, elegance, or authenticity.
Handmade, Heart-Led
Every gown you see at Bloom is a product of hands-on work. I personally design, cut, and sew each piece, which means you're not just buying a dress—you’re investing in something thoughtfully made from start to finish.
This is a slow, intentional process. I don’t mass produce or chase fast fashion trends. I work in small batches, with care, creativity, and a deep respect for the women who wear my gowns.
What Bloom Stands For
🌸 Elegant, effortless design – Timeless silhouettes that feel as good as they look. Perfect for maternity shoots, baby showers, or just a day when you want to feel lovely.
🌸 Creative craftsmanship – As a one-woman business, I’m involved in every part of the process. From sketch to stitch, it’s all done with love and attention to detail.
🌸 A slower, more meaningful pace – At Bloom, slow is intentional. Taking time means I can focus on quality, not quantity. It allows me to make each gown with purpose and care, avoiding overproduction and waste. It’s better for the environment, better for the creative process, and most importantly—better for you. You receive something truly thoughtful, not rushed or mass-made.
🌸 Celebrating the journey – Motherhood is powerful, messy, magical, and deeply personal. My goal is to create pieces that meet you in that space and help you feel seen.
Why “Bloom”?
The name came naturally. To bloom means to unfold, to grow, to become—and that’s exactly what motherhood is. It’s not always perfect or polished, but it’s always significant. My hope is that Bloom gowns reflect that same spirit: simple, strong, and full of quiet beauty.
Thank you for being here. Whether you’re shopping for a special occasion or simply want to feel more like yourself again, I hope Bloom offers you something meaningful—made with heart, for a truly beautiful season of life.
Alison.
Founder & Maker, Bloom Maternity Gowns
www.bloommaternitygowns.com.au